SEO (Search engine optimization) is very vital especially if you to optimize your blog posts, web pages basically you’re are trying to make your website noticeable to people who are potentially looking for keywords that relate to your website via search engines like google.
Yes it can be difficult to master google’s algorithm.
The thing is, how do you know what is important and what is not? What are the latests blog SEO bests practices, and what is outdated? So how will you keep it all together?
We get where the confusion is facing marketers, and we are here to help. So in this post, we will discuss on how to optimize your blog posts in relation to the keywords you care about.
We will also throw in some extra optimization methods, to give your website the edge.
Please note: In this post will not cover every single tactic of SEO. This post is just to get you started and to get your blog more recognisable to people.
Most new bloggers think that inputting in as many keywords into their websites is a good thing and will ascertain more traffic, you couldn’t be more wrong, because search engines like Google will tag it as keyword stuffing this means Google see that you are including your keywords as much as possible so that you can rank in the organic search.
You see the idea is to use keywords in your content in such a way that it doesn’t look as if you have forced it or feels unnatural.
A good tip is to concentrate on one or two keywords per post, what this will is help you concentrate on the initial objective of your blog posts. Remember keep the focus of the post but keep narrow enough to allow you to concentrate on optimizing for your keywords.
It is more efficient in the end to utilise long tail keywords, because people that come to a website via searing for long tail terms will most likely be qualified. This means that you will bring the type of traffic you like, these visitor who will convert because of using long tail keywords.
The question, how do you know which keywords to use? Well if you click here this will direct you to semrush, all you do is type in your topic you want to cover i.e blogging, and then they will show you which keywords is strong and which keyword is relatable.
Now that you have found one or even two of your desired keywords. It’s time to use them into your post. So where would be the best part of your post to include your keywords in order to rank high in Google?
There are four locations in your post to include your keywords, to maximise optimization: headline, body, headers, URL and last but not least meta description.
a) Headline and Title
I cannot stress enough that you need to insert your keyword in the headline and title because it will be the first step of a reader or Google determining the relevance of your post.
Make sure to include to include the keyword within 65 characters of your headline, because this is where Google cuts it off on the result page.
You may have a long title, and have a length headline, so it is advised to input your keyword in the beginning because the keyword might get cut off, which will damage your posts relevancy.
b) Body and Headers
Slightly mention your keyword in the body of your post and in the headers. What this means is include your keywords in your copy, but in a natural way. But remember do not go overboard because you don’t want to get punished from Google for keyword stuffing.
When it comes to content, you main focus should be on your audience, not just your keyword. So focus on your readers and be helpful, remember most people read blogs because they want answers and if you got the answers, then give it to them, most of time your reader will comment on the post, and if you reply back a top notch answer, it will optimize your keyword.
Google also look at your URL to see what your post is about, and it will the first thing that’ll crawl. There is a big opportunity to optimize your URL on every post, because every post is uniquely linked to their unique URL, so include you keywords in your URL.
d) Meta Description
Let’s talk about meta description, this is where search engines and readers find information about your post’s content. So it is vital that you use your long tail term, so Google and your audience are clear on your content. But remember you want to get click rates, so more engagement you get from your content the more click rates.
More and more people are using their mobiles to search on Google rather than using desktops, in fact google has made google friendly websites a priority and has made google friendly website results first.
Being a mobile friendly website is advantageous, because having a responsive mobile friendly website is becoming viral everyday for SEO. So I would make sure to focus on my mobile experience now, or suffer later.
If your website has a responsive design, then you blog pages will have one URL which will be for mobile and desktop. This will give you blog post’s SEO, reason being is because any inbound links that come back to your website won’t be divided into two separate URLs, so any type of SEO power you have will be centralised, this means that it will be easy for Google to recognise the value of your post’s and rank it.
Reminder: Google search engine value is forever changing, keeping up to date is crucial, so you can easily be keeping on top of this by subscribing to Google blog, just click here.
What is meta description? it is extra text which appears in SERPs that will allow readers to know what your post is about before they click on it. Plus being reader friendly is not enough your meta description needs to include your long-tail keyword that you’re ranking for.
Google search engines or any search engine search for images with an alt text. What this does is tells search engines what the image is about, which will then help those images to be discovered through search engine.
Alt text will improve user experience, as it will show inside the image container, when the image is displayed or missing, this will also help people with poor vision and are only using screen readers, its a win win.
Basically alt text is a attribute that is added to an image tag in html, here is an example:
<img class=”alignCenter shadow” src=”image.jpg” alt=”image-description”
I understand that having an alt text to your images may look like it is nothing, and you’re mostly right because it will not effect your rankings as appose to other aspects of SEO of blog posts we discussed about. But every little helps and it only takes a few minutes to rename an image from “IMG45867” to a more accurate name like “football”
Topic tags will help your blog content to be more organized, but if you over do it, it can be be harmful. Google will penalize you if have too many similar tags because google will view it as duplicate content. Look at it from this perspective, you will create a new site page every time you a create a topic tag this where the content will come from. If you use too many tags for the same content then Google will look at it as if you’re showing the same content multiple times.
URL structure of your web pages should be easy to understand by your visitors and also the content. Google favours web page URLs that make it easy for the visitors and Google understand the topic of your page.
URL structure in essence acts as a categorisation system for visitors, making them aware what part of the website they’re one, and how to access new pages on the website. Google like this, because it makes it easy for them to find what information searches will find on different locations of your website.
Click here for tips on URL structuring.
Google will view your content either valid or not, this is how important it is too link internally, for example if you have written a topic on you blog post but is relatable to a previous post you made it is advised to link them two together.
This will help keep readers on your website, but also improve your ranking in Google due to how relevant you content is to a particular keyword you want to rank in.
What a great tool to have for SEO, and it is free. The Google search console contains a tool called search Analytics Report. This will help you analyze click from Google search, you can use it to find out what keyword people are using to locate your blog.
The truth is so many find it hard and struggle with optimizing their blog posts, your blog posts or your blog as a whole won’t start ranking straight away, it takes time and patience to build up a search authority.
But if you post frequently and you keep optimizing and finding out new way to SEO you blog posts whilst having good content, you will see the fruits of your work via traffic to you blog. In fact talk about traffic here is a cool way to bring in some more traffic just click here
What tricks do you know to SEO of blog? share and comment down below.