Let’s be real.
Attracting traffic to your blog is a lot of work, and I understand that.
But it comes to writing a new post, you can’t just write until you hit your word count goal and just publish it.
You have to be picky on what words you are going to use, i.e engaging and well informed.
Another battle is getting people to read those posts.
Well you could send your post to followers and subscribers, and yes they will love it and shairt, but you have to remember that they only represent a small fraction of your potential audience.
Think about it, all those other people who’s also like your post, that’s if they knew about it.
We assume as bloggers, getting more traffic means creating more content, doing a whole lot of promotion and spending more hours working.
Yes those things work, but there is a different method to establish more traffic.
And you will not need to write a word of extra content to make this work.
We are well aware that you guys work your hats off to create great content that keeps your readers happy, engaged and loving.
Influence of the content doesn’t have to be restricted to your blog.
You can get your content, name, in front of new audiences simply by republishing on different platforms.
Remember these platforms already have people interested in what you have to say, then you can channel that traffic towards you website, that way you will grow your online influence and also you subscriber list.
This method works so well that you’ll often notice top writers working out deals with big brands like business insider, entrepreneur, forbes, The Huffington Post and the like. This is usually called syndication, and it becomes a win-win situation where the host publication gets quality content for theirs audience and the blogger establishes their brand and generates traffic.
But there’s a issue.
Getting past their body guards of these huge publications is difficult. What you will need to do is develop connections with the right people or somehow catch their attention with a viral post.
What you need to understand is that there are platform without high barriers to entry that still attract a huge audiences, some whom will love your posts.
I would suggest Medium, this is one of the hottest content platforms around, where you can republish and it is nearly as easy as copying and pasting.
I know, it sound to good to be true.
And actually didn’t you hear somewhere that google has a issue with duplicated content?
A lot of bloggers stay clear of any republishing methods, because getting a google penalty is scary for them.
But the truth is that republishing content whilst the original author is aware is not a action Google will go out the way to punish.
Google is aware of this and on its help page which is concentrated on duplicate content they state, “Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar. Mostly, this is not deceptive in origin.”
“If you syndicate your content on other sites,” Google states, “Google will always show the version we think is the most appropriate for users in each given search, which may or may not be the version you prefer. However, it is helpful that each site on which your content is syndicated includes a link back to your original article.”
This states that Google might show the syndicated content page in its results instead of your original piece. But for the majority, ascertaining that content to front of a Google search, would be a win, and when that does happen, there will be no penalty from Google.
Medium is a platform that consist of real readers who love to read brilliant pieces.
It is a fairly new platform for content, they have been estalished since August 2012. It has good backing, Medium is created by two of twitter’s founders, Biz Stone and Ev Williams.
You see this platform is a place where anyone can share their thoughts and converse with other members. They also have their self-contained publications that create content around a desired audience.
Think about it for a second. When you have publication which are thriving within the Medium Brand, then that means you have some serious numbers of readers on your side.
When you become a member of Medium, their algorithms will hand-pick and produce content which is designed around your interests via email. The email will contain post which are selected by the Medium Staff, posts from publication that you follow and to add to that the posts most recommended by the people you follow.
For example, when you open the dail email, you would read one recommended post after that you read another, it becomes addictive. Now imagine that behaviour on steriods on potentially thousands and thousands of keen readers, and I mean a motivated hungry audience.
Another good thing about Medium is that you can take advantage of that behaviour, where readers read one post after another post.
This is a great door for your content to go out in front of a hungry audience, and if your content is good you know for a fact they will visit your blog i.e more traffic for you.
Question is, how do you get the ball rolling?
If you haven’t signed up already, then looks like I will have to show you.
Trust me, it’s easy.
All you have to do is, sign in with your Google, Twitter or Facebook, if you don’t have them then you can use your email address to sign up.
In this example I used a twitter account to log in, now Medium will automatically fill out out the the profile via twitter, and connect me to people I follow on twitter that also includes people that follow me, this will get me started on my follower and following foundation on Medium.
Now you will see a window asking “what are you interested in?” this is where can select what you are interested in. So you would select your favourite subjects, this will allow Medium weigh and measure the type of content you would be most likely interested in.
Now that you have picked your desired good topics, click on “Next” this is located in the right-hand corner to get to the following screen, where you have ability to go and follow different types of Medium users.
Now if you’re curious where these suggestions come from, they’re channled through your twitters thats if you used your twitter to register, and the subject you picked on the previous page.
It is recommended to follow some of the suggestions, you are able to go back and refine your following and follower statues.
Like I said before, if you have signed up with an existing account, some part of your profile will be filled out, but it is advised to go back to your profile and edit it to make sure it reflects your interests, so your profile is represented correctly on Medium.
Now if you want to get to the editing screen, you must click on your avatar located in the right-hand corner, then click on “Profile.” Once you’re there, you will the “Edit” button click on it to change your wording and photo.
It is vital that your profile is consistent with any other of your online profiles i.e Google, Twitter and Facebook. This will allow your existing followers to recognise you easily. This will also help you create a easy going process when the new followers of yours to find you on other online platforms rather than just Medium.
It is important to use the same title, like I have “Marketing Manager” in my title, you also have to make your blog’s name prominent to help you get recognised from other online platforms.
Now that you are set to go you got one thing left to do, to post and to establish that click on the “write a story” button located next to the search bar at the top.
This will help your blog gain more traffic and more excited, hungry readers who already love your topic, only thing left is for you to feed those readers.
Click here to be directed to Medium.